When I first decided to give digital marketing a try, I was not only in college; I was also running a lawn-mowing business. After classes and in my time off, I sat down at my laptop and learned about how to make sales through the internet.
Soon, I set up my first capture pages and started posting ads online to bring in sales. It was really slow going at first, until I actually invested a sizeable amount of money into the company and decided it was time to focus all of my attention on it.
So, I quit school, gave up my loyal lawn-mowing clients, and put everything I had into digital marketing. Nearly a year later, it started to pay off. Letting go of my other responsibilities was the right decision for me, but it isn’t the answer for everyone.
You Always Have Enough Time
If there’s one thing I really dislike hearing from people, it’s that they don’t have enough time to start a business. I started my business while I was still studying and had lawns to mow. We all have the same number of hours in the day; it just depends on how we use them.
Just because you can’t immediately dedicate five, eight or 12 hours a day to your business doesn’t mean there’s no point in trying. Keep track of how you spend your day, and find regular intervals where you are inadvertently wasting time.
You might be surprised where you can find spare time. I’ve spoken to one MOBE consultant who recently realized how much time he was wasting in traffic jams every day. Now he conducts sales calls instead of just sitting and waiting for the traffic to move.